Additionally, the CEO explained that the betting market is “hyper competitive” and there are clients that are using multiple operators.
Michael Dugher, Betting and Gaming Council’s CEO, said that the results of the new study confirm that bettors look at gambling just like other products and they find it appealing to have special offers, even if that represents a small gesture like a free bet. Banning Promotions May Push Punters to Illegal Operators According to those responders, tough restrictions that ban promotions are likely to drive some customers to black market operators that are not licensed, but offer promotions. When asked if a ban on promotions would benefit the black market, 54% of the participants of the survey said yes. Moreover, the new study sought to determine the impact of strict regulations on the gambling sector.
When asked if gaming and betting companies “should be allowed to offer promotions such as free bets” to their clients, 82% of the respondents agreed. On Wednesday, the Council released data regarding a study conducted by YouGov that probed into whether or not gamblers favor bonus offers and promotions such as “free bets.”Īn overwhelming majority of the gamblers that participated in the recent study confirmed they liked such offers.
Ahead of the upcoming release of the review of the Gambling Act in the UK, the single industry body representing the betting and gaming industry, the Betting and Gaming Council (BGC), unveiled details of a new study.
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